How This Guy Lied His Way Into MSNBC, ABC News, The New York Times and More: Ryan Holiday could be called an “expert.” As head of marketing for American Apparel, an online strategist for Tucker Max, and self-styled “media manipulator,” he can talk social media and modern advertising with the best of them – he’s done so both online and in print on countless occasions. He is not, however, an expert in barefoot running, investing, vinyl records, or insomnia. But he is a liar. With a little creative use of the internet, he’s been quoted by news sources, from small blogs to the most reputable outlets in the country, talking about all of those things.