EA Implements 'Single Identity' System (and Data Tracking) Across All Platforms

According to Venture Beat, EA has employed 1500 engineers over eighteen month to create a single ID system, Single Identity, which will unify all their games across every platform: PC, Xbox, PS3, even iOS and Facebook. Intrigued, I talked to an EA representative to learn more of this new system and what it will mean for EA…and for gamers. Okay, to be honest, my first thought was, “OMG, I can play my game on both the Xbox and the PS3.”