Shell Oil's Social Media Nightmare Continues, Thanks To Skilled Pranksters Behind @ShellisPrepared

Shell Oil's Social Media Nightmare Continues, Thanks To Skilled Pranksters Behind @ShellisPrepared: Two months ago, an "Arctic Ready" website appeared online. Festooned with Shell Oil's logo, it purported to be a site dedicated to educating the public about Shell's drilling for oil up North. It even included an interactive "social media" component -- an "ad generator" allowing visitors to caption photos supposedly provided by Shell. It looked a lot like Shell's own Arctic-focused section of its site. But it is and was a fake, created by anti-Shell groups -- Greenpeace and the Yes Men. And despite the fact that it has been reported as fake repeatedly, visitors continue to be duped by it and so it continues to generate controversy for Shell.