Sunday, 3 February 2013

How To Be More Creative At Work (Or What Corporations Can Learn From Booze-Hounds and Baby Elephants)

In January 2012, in the journal of Consciousness and Cognition, scientists from the University of Chicago published a strange study on creativity. What they did was show 40 volunteers an animated movie. 20 of them just watched the film. The other 20 watched it while drinking a vodka-cranberry