The (Not So) Evil Strategy Behind Everything Google

Search strategist AJ Kohn has written one of the clearest explanations of Google's motivations—without ascribing evil! On his blog, Blind Five Year Old (the random sounding name actually refers to "a specific search engine optimization (SEO) philosophy – to treat search engines like they are blind five year olds"), Kohn explains the company's strategy in its simplest terms, "Get people to use the Internet more."