Wednesday, 30 January 2013
Mickey Mouse Isn't Planning To Invade Kids' Privacy, Says Disney's Offended CEO
It's not just a small world; it's an easily tracked one. Later this year, Disney is planning to introduce RFID-enabled "MagicBands" at its amusement parks, onto which visitors can upload their personal information, including credit card details, in order to navigate the parks as easily as Peter Pan does the Land of Lost Boys. After a New York Times article that spelled out how the bands will allow Disney to make the theme park experience easier and more personalized for its millions of visitors while also allowing Disney to "track guest behavior in minute detail," Congressman Ed Markey wondered whether Mickey Mouse was getting a little too creepy.