How Big Can Netflix's U.S. Streaming Business Get?

Netflix introduced its standalone video streaming service in the U.S. in 2011, marking a significant shift from its earlier business model of offering streaming as an add-on service to DVDs. The company reported 21.7 million streaming subscribers in the U.S. at the end of 2011, and the figure increased to 27.1 million by the end of 2012.