Why You Shouldn't Buy Apple's New iPhone 5: We're just hours away from what will certainly be one of the most massive hypefests of the year: the introduction of Apple's newest iPhone. Even without the benefit of Steve Jobs to add that extra touch of magic reality distortion to the proceedings in San Francisco, the entire tech world will see a plunge in productivity for several hours starting at 10 a.m. Pacific while they watch and chew over the launch of what looks to be called the iPhone 5.